About Us

Our story started in 1961 with a mission to bring prosperity and convenience to people living in a small town called Sekinchan.

Our founder, Mr Cheng King Fa started this business with humble beginnings. From a small electrical appliances repairing shop, Mr Cheng, together with his pioneering team built Kee Hin Industries. Through many hard earned experiences as well as an outcome of intertwining events, they paved the way to create Khind Holdings Berhad, a multinational electrical and electronic appliances company distributing to over 58 countries today.

Our Vision

Delivering Happiness. Everyday.

In all aspects of our work and business, we want to put the consumer happiness in the center of decision making. It’s our promise that we constantly endeavour to become better at how we create positive impact.

Our Mission

We make everything easier for you.

We are committed to develop products that are Affordable, Reliable and Trendy.

We believe in giving our consumers the best value for money, maintaining top performance always with a touch of trendiness.

We want you to own products that you can easily Buy, Use, Clean, Store, and Service with peace of mind.

Our Core Values

Our actions, decisions are guided by our core values (MERCY) as we strive towards

Delivering Happiness. Everyday.

·  MOVE FASTER 
·  EMPOWER 
·  I AM RESPONSIBLE 
·  CONSUMER CENTRIC 
·  YOUR CHALLENGE IS MY CHALLENGE 

Board of Directors

Cheng Ping Keat

Group Executive Chairman

Adil Jimmy Mistry

Group Chief Executive Officer

Kamil Bin Datuk Haji Abdul Rahman

Senior Independent Non-Executive Chairman

Wong Chin Mun

Independent Non-Executive Director

Wong Lup Hang

Independent Non-Executive Director

Corporate Structure

Company Milestones

KHIND 1.0 – Survival1961-1991

In the year of 1961, Mr Cheng King Fa started his electrical appliances repairing business in Sekinchan, operating from half a shop lot with just a table and some simple tools. Back then, the company was called “Syariket Letrik Kee Hin” which was derived from two Chinese words 机兴 for mechanical (机) and prosperity (兴).

Mr Cheng King Fa decided to produce his own DC ballasts in the from 1961- 1970s, demand was surging and he could no longer manage the business single handedly. King Fa invited his brother Cheng Hup to join the business and together they brought the business to greater heights. In 1983, as Kee Hin continued to grow, the company established a small manufacturing facility, producing DC ballasts, cable clips, step-down adapters, plastic parts, table lamps and other electrical products.

A turning point for Khind came in 1987 when Mr Cheng Ping Keat (PK) entered the business with new energy and new blood, which brought the business to the next level. In 1989, Ping Keat created a brand name for the company, and KHIND was born.

KHIND 2.0 – Growth1992-2012

The 1990s represented the decade that KHIND saw its business soar to greater heights. The opening of a new and larger facility led to more opportunities for KHIND to be a bigger player in the home electrical appliances industry. This decade was one that defined KHIND’s business, but also brought its own set of challenges.

Nonetheless, one fact remained within the company, which is a culture of constantly learning to improve oneself. This mantra was equally shared by the older Chengs and PK, who had a common vision to transform the company from a traditional family business into a modern corporation for sustainable growth in years to come.

In 1995, the grand opening of a new factory was graced by the late Sultan of Selangor, HRH Salahuddin Abdul Aziz Shah Al-Haj ibni Hisamuddin Alam Shah Al-Haj, making it a proud moment and another milestone for the KHIND family.

PK led KHIND through a multitude of challenges during the Asian Financial Crisis 1997. Despite the challenges, PK successfully listed the company on KLSE Second Board on 12 August 1998.

In 1995, the grand opening of a new factory was graced by the late Sultan of Selangor, HRH Salahuddin Abdul Aziz Shah Al-Haj ibni Hisamuddin Alam Shah Al-Haj, making it a proud moment and another milestone for the KHIND family.

PK led KHIND through a multitude of challenges during the Asian Financial Crisis 1997. Despite the challenges, PK successfully listed the company on KLSE Second Board on 12 August 1998.

The 2000s provided KHIND with another platform to improve further, making changes within the Company, making synergistic acquisitions to increase brand portfolio and going international. In 2001, PK and the leadership team made a strategic decision to acquire the “Mistral” brand name for the Asia-Pacific region from the principal owners in New Zealand.

Since acquiring the rights to use the “Mistral” brand name, KHIND gradually increased its presence in the domestic and Singaporean market. “Khind” and “Mistral” became the company’s 2 major flagship brands.

In 2005, KHIND took yet another strategic decision to make Dubai the regional operating headquarters to serve the Middle Eastern & African market. By the close of 2010, KHIND had an export presence in over 50 countries around the world.

At the beginning of 2011, KHIND had acquired a cluster of industrial electrical and electronics businesses, as part of its effort to diversify its revenue base. For a company that has gone through half a century of success, the future remains bright as KHIND welcomes its next 50 years continuing to make a difference to the lives of its consumers.

KHIND 3.0 – Stability2013-2019

The launch of a new KHIND vision, core values, and brand logo was made to once again redefine and to address a changing business landscape that took into consideration the needs and wants of a new generation of audiences that wanted to see a more responsive, responsible and resolute company. “Delivering Happiness” - is the Company’s new vision going forward. This new vision will be firmly supported by the core foundation of Quality and five core values of: Kindness, Harmony, Interesting, Novelty and Development - depicted by its acronym of K.H.I.N.D.

With a new vision, mission and core values, your Company also embarked on a journey to freshen up its corporate logo. The decision to do this was mainly two-fold - one, to better reflect the Company’s new vision and mission; and secondly, to appeal to an increasingly younger generation of customers

As part of our Corporate Social Responsibility (CSR), the Khind Starfish Foundation was established to carry out projects to help improve living conditions, provide relief to and maintain the well-being of the poor, needy, distressed, disadvantaged or deprived individuals and/or communities; as well as to support Malaysian arts and culture.

In the quest to continuously improve service to the market, KHIND established Khind Online, in order to provide another channel for consumers to purchase KHIND products. With this new user-friendly portal, customers can easily purchase products with 100% peace of mind and speedy delivery service up to their doorsteps.

KHIND 4.0 - Sustainable Growth2020-beyond

In line with Khind’s 60th Anniversary, the company has taken significant measures to ensure sustainable growth, with a strong vision to continue building on the legacy as a top brand for home appliances in Malaysia. With that, the company has launched a new KHIND Vision, Mission and Core Values and an updated logo.

In 2021, Khind-Mistral (M) and Khind-Mistral Borneo merged as one company, now known as Khind Marketing (M) Sdn Bhd for future sustainable business growth.

Entering a new phase with the new vision in mind, KHIND Kitchen was built in the headquarters in Shah Alam to showcase our range of appliances and more activities in plan.

Awards

2019

Most Outstanding Malaysian Brands 2019

 

2010

MS ISO 9001:2008 Quality Management Systems Certificate

The Best Malaysian Electrical Brand in the Middle East for 2010

2004

National Creativity & Innovation Award 2004

SMI Achievers Award 2004

2003

Prime Minister Quality Award

KLSE Corporate Sectoral Award 2003

2002

MITI Product Excellence Award

Energy Efficiency Award

KLSE Corporate Sectoral Award 2003

Energy Efficiency Award

2003

Good Design Mark Award

MS ISO 9001 : 2000 Quality Management Systems Certificate